Paid media, honestly measured.
Field notes on Google Ads, Meta Ads, and the conversion architecture behind them. Diagnostic and source-backed, written by the operator inside the accounts, not a content team.
3 articles shown for all pillars
From the archive.
Why Does My Service Business Get Bad Leads From Google Ads?
Usually not the channel. Bad leads trace to broad match, missing negative keywords, cheap form settings, and a page built to describe you instead of convert.
How Much Should a Service Business Spend on Google Ads?
Not a fixed number but a floor: enough to clear ~30 conversions a month so bidding can learn. For most service businesses, that's near $2,000 to $3,000.
// The archive builds as each article ships. The next ones land here.
Six lines of thinking.
Every article maps to one of these six pillars. The cadence balances diagnosis, benchmarks, and method for service-business owners.
Run your paid budget with intent.
A 30-minute strategy call. I'll look at what's running, name the leaks, and tell you whether this is a fit. No deck. No pressure.